Video games are immensely popular all over the world as they can be played on a console, computer, and even on mobile phones. Mobile games are widely-played as they are more convenient and easy to play. There are numerous popular mobile games, but there is a game that changed the mobile gaming industry forever with its enormous success. It is known as Pokemon Go. It has broken various records and is one of the most played video games over mobile phones. It is an augmented reality game that offers the users a real-time experience of catching Pokémon’s around them. This feature is the primary reason behind the enormous popularity of this game.
With the burgeoning popularity of Pokemon Go, it offered some great opportunities to the marketers to use its augmented reality technology in their marketing strategies and techniques. Various businesses have started using this game for their promotion, and instead of standard advertisements in-game, Pokemon Go offers something different in the form of sponsored locations. It makes the Pokemon appear on your desired location, which helps to drag the users towards it and helps it to get more exposure and demand. For instance, you have a cloth store; then, you can sponsor your location, and Pokemon Go will make the Pokemon appear at your store, which will attract potential customers towards your store. You can Buy Pokemon Go Account if you want to learn more about the game and become a pro.
How can marketers use Pokemon Go to promote their business?
The basic concept of Pokemon Go is that there are various Pokestops around you; these are particular spots where there are great chances to find some rare pokemon. So, it is evident that these spots will attract a lot of traffic as most of the players will be attracted to it to catch a pokemon. Marketers can take great advantage of these Pokestops and use them to attract a large number of customers towards their business.
How Pokestops help to promote the business to a broader audience?
If you have a Pokestop near your business, then you can use it to provide your business more exposure and attract more potential customers towards it. There are some effective ways in which you can use Pokestops to benefit your business.
Business promotion
If a pokestop is located near your business, then most of the players will be attracted to that location. In such a situation, you can take advantage of it by putting up some lucrative offers and schemes in that area so that all the Pokemon Go players will come there and will learn about your business and offers. It will help to attract most of them and boost the growth of your business. For instance, there are some Pokemon that are only found underwater, and various scuba diving providers took advantage of this and offered people some great schemes to go scuba diving and catch pokemon underwater. Usually, there are limited customers for a scuba diving school, but having a pokestop nearby, brought a lot of customers towards it and helped in increasing the revenues.
Promoting bars and restaurants using lure modules
Lure modules are rare items found in the game of Pokemon, which players can use to increase their chances of catching a pokemon. If you own a restaurant or bar, you make Pokemon go drop some attractive lure modules at your place. Each lure module lasts for 30 minutes so by placing some lure modules at your bar or cafe will increase the traffic around it for half an hour and will boost the sales as more people will pass by, most of them will stop around your cafe or restaurant to hang out and have some food. It will attract them towards your restaurant while they are out, searching for a pokemon. You can buy Lure modules from the game at a much affordable price, and it will be even cheaper if you buy them in bulk. Lure modules in Pokemon Go can easily help you to promote your business and boost your sales.
Top ways in which Pokemon Go helped marketers to improve their strategies
Targeting the right audience
One of the key rules of marketing is that you need to find the right group of audience to target if you want to grow the business. Each type of business has a specific group of audiences or customers that will be easily attracted to it. You need to find it and target them. Pokemon GO got as popular as it targeted the right group of audiences, the youngsters aging around 20 to 30 years of age. In the same way, while marketing any product, you must have a target audience. You should also focus on location marketing by promoting your business in locations where you will find the most potential customers.
Use unique thing to attract customers
Pokemon Go made marketers learned that to attract customers towards business; it is necessary to offer them something unique. For instance, businesses that used lure modules to pull Pokemon Go players towards their location offered them rare items that attracted them to a great extent. In the same way, while marketing business, you must have something out of the league to contact your potential customers and attracting them towards your business. Using different marketing platforms other than regular platforms gives your marketing campaign a unique touch and helps to reach customers with mixed advertisements.
Use it for even promotions
There are various events held for business promotions, and you can use Pokemon Go to attract more audiences towards these events. Pokemon Go players are quite crazy about collecting rare items in the game, and you can offer those items for the players who attend your event. It will attract a lot of gamers towards your event and will provide your business with massive promotion and exposure.
Unique ways to engage with customers
Almost every business uses different marketing strategies to reach out to the customers. So, now customers are well aware of all those strategies and techniques, which lower the effectiveness of these marketing campaigns. Now businesses can join hands with games like Pokemon Go and use it AR technology to attract gamers towards their business by buying sponsorships of in-game items. They now even get a custom pokemon created under their brand name, which will help to make more users aware of their brand as when they will go to catch the Pokemon, they will see the brand’s logo on it. Pokemon Go has provided numerous unique ways to approach customers and to lure them into making a purchase with you.
Use trainer’s eggs
Like lure modules, trainer’s eggs are one of the most important items in the game of Pokemon Go. Players have to walk to the eggs to hatch them. If you have a business that offers daily products and services such as food and drinks, then you can use these eggs to invite more traffic to your place. Dropping these eggs near your business locations will attract the players towards it, and most of them will not leave the place without having a drink or meal at your restaurant.
To put it in a nutshell, Pokemon Go has definitely changed the world of marketing and has introduced augmented reality as an effective means of marketing.
